Promoting rural tourism in inner mongolia: Attributes, satisfaction, and behaviors among sustainable tourists

Chen Che; Bonhak Koo; Jiatong Wang; Antonio Ariza-Montes; Alejandro Vega-Muñoz; Heesup Han

doi:10.3390/ijerph18073788

Promoting rural tourism in inner mongolia: Attributes, satisfaction, and behaviors among sustainable tourists

Chen Che
, Bonhak Koo
, Jiatong Wang
, Antonio Ariza-Montes
, Alejandro Vega-Muñoz
, Heesup Han

Sejong University
Spears School of Business at Oklahoma State University
Zhejiang Yuexiu University of Foreign Languages
Universidad Loyola Andalucía
Universidad Autonoma de Chile

Research output: Contribution to journal › Article › peer-review

24 Scopus citations

Abstract

With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also inves-tigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists’ demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia.

Original language	English
Article number	3788
Journal	International Journal of Environmental Research and Public Health
Volume	18
Issue number	7
DOIs	https://doi.org/10.3390/ijerph18073788
State	Published - 1 Apr 2021
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 12 Responsible Consumption and Production

Keywords

Destination attributes
Inner Mongolia
Revisit intention
Rural tourism
Tourist satisfaction

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10.3390/ijerph18073788

Cite this

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title = "Promoting rural tourism in inner mongolia: Attributes, satisfaction, and behaviors among sustainable tourists",

abstract = "With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also inves-tigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists{\textquoteright} demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia.",

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AU - Che, Chen

AU - Koo, Bonhak

AU - Wang, Jiatong

AU - Ariza-Montes, Antonio

AU - Vega-Muñoz, Alejandro

AU - Han, Heesup

PY - 2021/4/1

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N2 - With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also inves-tigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists’ demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia.

AB - With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also inves-tigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists’ demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia.

KW - Destination attributes

KW - Inner Mongolia

KW - Revisit intention

KW - Rural tourism

KW - Tourist satisfaction

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JF - International Journal of Environmental Research and Public Health

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M1 - 3788

ER -

Promoting rural tourism in inner mongolia: Attributes, satisfaction, and behaviors among sustainable tourists

Abstract

UN SDGs

Keywords

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